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As industry clouds now accelerate strategic business innovation of interactive experience ecosystems, a whole new dimension of value-innovation and value-creation is being created -- the ‘eXperience-verse.’

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This page is a summary of: Into the eXperience-verse: the strategic frontier of cloud business innovation and value co-creation, Planning Review, July 2022, Emerald,
DOI: 10.1108/sl-06-2022-0061.
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