What is it about?

This paper aims to look at the leadership lessons which can be learnt from Scottish soccer coach, Alex Ferguson.

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Why is it important?

The paper examines the characteristics and methods of Alex Ferguson's leadership style and how managers in business can apply the wider principles that underlie them.

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This page is a summary of: Can business leaders build teams like Alex Ferguson?, Strategic Direction, August 2013, Emerald, DOI: 10.1108/sd-08-2013-0048.
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