What is it about?

The purpose of this paper is to look at the impact of two most commonly used heuristics, namely, representative bias and availability bias on investment decision making and to check that either locus of control interact with the said relations through theoretical proposal and then verification through empirical evidence.

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Why is it important?

The results reveal that both of the heuristics under study significantly cause investors to deviate from rational decision making while the locus of control have no significant moderating effect.


The study open new avenues for understanding of investor's behavior in context of Collectivist economies like Pakistan.

National University of Modern Languages

Read the Original

This page is a summary of: Factors influencing investor’s decision making in Pakistan, Review of Behavioral Finance, March 2018, Emerald,
DOI: 10.1108/rbf-05-2016-0028.
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