What is it about?
In the field of organization and management studies, assumptions of ethnography run through different ontologies and epistemologies and for this reason, the approach can be conducted in different ways. The diversity of ethnographic research is evident in the various ways of writing, opting for the use of technologies or different sources of data. Thus, our objective is to reflect on organizational ethnographic research with the use of the seven sins metaphor. Specifically, we present some of the most important issues when conducting organizational ethnography. Then, we stimulate research reflexivity on organizational ethnography for any ontological perspective. Finally, we incentive researchers to carry good quality ethnography.
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Why is it important?
The purpose of this paper is to conduct a general review of the ethnographic method. It uses metaphors to read several pieces of ethnographic research and discuss the different issues encountered during the research process. The review consisted of new articles but also important books that helped to construct and maintain the field of organizational ethnography.
Perspectives
This was the most interesting paper to write, It offers an easy guide to the most important pitfalls of conducting an organizational ethnography.
Caio Rodrigues
Fundacao Getulio Vargas
Read the Original
This page is a summary of: The seven deadly sins and ethnography, Qualitative Research in Organizations and Management An International Journal, March 2021, Emerald,
DOI: 10.1108/qrom-08-2020-2009.
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