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The financial services industry is often known for unethical practices. We show the struggle that advisers often experience when they are responsible for making tough choices for the benefit of their client and provide practical examples for how advisors overcame ethical dilemmas in their industry.

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This page is a summary of: “Honey, you’ve got to do what’s right”: common ethical decision-making challenges and strategies of licensed financial advisers, Qualitative Research in Financial Markets, May 2023, Emerald,
DOI: 10.1108/qrfm-09-2022-0151.
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