Employee retention: the effects of internal branding and brand attitudes in sales organizations

Decha Dechawatanapaisal
  • Personnel Review, April 2018, Emerald
  • DOI: 10.1108/pr-06-2017-0193

Employee retention and internal branding

What is it about?

The purpose of this paper is to investigate the relationships among internal branding, brand orientation, brand identification, brand commitment, and employees’ intention to stay. The paper also examines the mediating roles played by brand identification and brand commitment on the relationship between brand orientation and retention.

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The following have contributed to this page: Decha Dechawatanapaisal