Sneakerheads for Trump: information flows in the online news media

What is it about?

This paper delves into how information flows have changed for online news, examining challenges and opportunities amid widespread dissemination of information amidst ideological polarization. Using Donald Trump's sneaker line unveiling as a case study, it explores how news agencies maintain objectivity while reporting on politically sensitive topics and balance expediency, objectivity, and differentiation for diverse audiences. Employing qualitative content analysis, the study scrutinizes mainstream media coverage, revealing polarized reactions and highlighting the complexities of reporting on contentious events. It contributes original insights into managing ideological framing within news media supply chains, offering theoretical contributions and practical implications for navigating societal divisions.

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