One step deeper: gender and congruity in celebrity endorsement

  • Debasis Pradhan, Vikram Kapoor, Tapas Ranjan Moharana
  • Marketing Intelligence & Planning, September 2017, Emerald
  • DOI: 10.1108/mip-02-2017-0034

The authors haven't yet claimed this publication.

Read Publication

http://dx.doi.org/10.1108/mip-02-2017-0034

In partnership with:

Link to Emerald showcase