Frameworks for consumers’ narratives in a changing marketplace

  • Banking and the financial crisis
  • David A. Gilliam, Teresa Preston, John R. Hall
  • Marketing Intelligence & Planning, October 2017, Emerald
  • DOI: 10.1108/mip-01-2017-0005

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http://dx.doi.org/10.1108/mip-01-2017-0005

The following have contributed to this page: David A Gilliam