The interactive impact of online word-of-mouth and review helpfulness on box office revenue

  • Sangjae Lee, Joon Yeon Choeh
  • Management Decision, April 2018, Emerald
  • DOI: 10.1108/md-06-2017-0561

The authors haven't yet claimed this publication.

Read Publication

http://dx.doi.org/10.1108/md-06-2017-0561

In partnership with: