Strategic factors in SME leadership orientation towards initiating exports: India context

What is it about?

This study contributes to under-researched areas of emerging market SMEs, particularly in pre-export leadership orientations. We discover that non-exporters are happy with their domestic market action, rather than fearful of export risks. English language capability was far more important than education or prior experience to internationalisers. An overarching theme involves the value of agents or intermediaries in making the jump into overseas markets, with implications toward policymakers.

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