What is it about?
This paper analyses the potential use of robots in nature-based destinations in South Africa among Gen-Z tourists. The respondents were cautious about the use of robots in terms of their compatibility with a natural setting and the possibility of replacing workers in the Global South.
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Why is it important?
This is the first study of its kind in the Global South, and one of the few studies of robots in nature-based destinations.
Read the Original
This page is a summary of: An exploration of the potential use of service robots among millennials and Gen Z’s in nature-based tourism destinations, Journal of Tourism Futures, January 2026, Emerald,
DOI: 10.1108/jtf-01-2025-0011.
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