Gaming attribute preferences in social marketing programmes

Timo Dietrich, Rory Mulcahy, Kathy Knox
  • Journal of Social Marketing, March 2018, Emerald
  • DOI: 10.1108/jsocm-06-2017-0038

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http://dx.doi.org/10.1108/jsocm-06-2017-0038

The following have contributed to this page: Rory Mulcahy