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The research introduces a: (1) classification of users based on risk; (2) instrument for tracking both positive and negative emotions over time; and (3) framework for explaining user re-engagement in risky contexts.

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This page is a summary of: Through the looking glass: perceiving risk and emotions toward cosmetic procedure engagement, Journal of Services Marketing, December 2021, Emerald, DOI: 10.1108/jsm-11-2020-0473.
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