What is it about?
Extending and revising the basic TAM by analysing the impact of trust and subjective norm on consumer adoption behaviour towards SST adoption in an offline retail environments.
Featured Image
Why is it important?
This study recommends the usage of numerous SSTs in organized retail stores. The society will also benefit from the effective implementation of such SSTs.
Perspectives
Trust and subjective norms have been incorporated as two additional variables to analyse offline adoption behaviour of retail customers. This has not been done before, as most studies have focused on adoption behaviour of customers in on-line environments.
Mr Arun Kumar Kaushik
Indian Institute of Technology Roorkee
Read the Original
This page is a summary of: An alternative model of self-service retail technology adoption, Journal of Services Marketing, August 2015, Emerald,
DOI: 10.1108/jsm-08-2014-0276.
You can read the full text:
Contributors
The following have contributed to this page
