What is it about?

The Triple-A framework proposes that service research should be authentic in its approach, topics of investigation, research questions, and theories/frameworks used. Service scholars should close current research gaps using theories, methods, a team of investigators, and data that advance service research. Moreover, service research should be applicable by positively impacting society/planet earth, policymakers, organizations, and people. Finally, ethical standards should be met in the application of all three features of service research.

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Why is it important?

The authors propose a novel perspective, the “Triple-A framework for serving humanity with service research,” to guide service scholars in conducting state-of-the-art and methodologically rigorous research.

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This page is a summary of: Guest editorial: The Triple-A framework for serving humanity with service research, Journal of Services Marketing, August 2022, Emerald, DOI: 10.1108/jsm-07-2022-0234.
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