Investigating brand equity of third-party service providers

  • David Grant, Jouni Juntunen, Jari Juga, Mari Juntunen
  • Journal of Services Marketing, May 2014, Emerald
  • DOI: 10.1108/jsm-06-2012-0104

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http://dx.doi.org/10.1108/jsm-06-2012-0104

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