Integrating social issues and customer engagement to drive loyalty in a service organisation

Ingrid M. O'Brien, Wade Jarvis, Geoffrey N. Soutar
  • Journal of Services Marketing, September 2015, Emerald
  • DOI: 10.1108/jsm-02-2015-0085

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http://dx.doi.org/10.1108/jsm-02-2015-0085

The following have contributed to this page: Professor Geoffrey N. Soutar