Persuasive communication systems: a machine learning approach to predict the effect of linguistic styles and persuasion techniques

What is it about?

Persuasive communication is used to attract potential customers, website visitors, and voters, and in public information campaigns. The goal is to influence people's decisions and actions. We show that, by exploring the link between persuasive language style and user engagement, machine learning models can learn the tangled relationship between persuasion techniques and user response, making it possible to tailor messaging to the individual.

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