What is it about?
Entrepreneurs create business cases to mediate positive sustainability changes, which transform markets and institutional arrangements. The concept of value-in-impact integrates perspectives from entrepreneurship, marketing and ecological economics. It provides interdisciplinarily applicable, generalizable concepts to describe social entrepreneurs’ personal motivations to reconfigure market structures to produce sustainability change.
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Why is it important?
The notion of value-in-impact describes higher order conceptualizations in business research. It encompasses a holistic understanding of the dynamics within and between societal and natural ecosystems. Its application at the marketing/entrepreneurship interface can lead to improved management and policy decisions.
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This page is a summary of: Paragons of sustainability: transforming luxury markets through value-in-impact. Insights from an Ecuadorian artisan chocolate case study, Journal of Research in Marketing and Entrepreneurship, November 2022, Emerald, DOI: 10.1108/jrme-01-2022-0009.
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