What is it about?
Fake news presents novel challenges to brand management. We present the aggregated judgement of forty-two brand management academics on three dimensions of where these concepts meet.
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This page is a summary of: Fake news and brand management: a Delphi study of impact, vulnerability and mitigation, Journal of Product & Brand Management, August 2019, Emerald,
DOI: 10.1108/jpbm-12-2018-2156.
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