Asymmetric cognitive, emotional and behavioural effects of values-related and performance-related negative brand publicity

Xian Liu, Helena Maria Lischka, Peter Kenning
  • Journal of Product & Brand Management, March 2018, Emerald
  • DOI: 10.1108/jpbm-11-2016-1351

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http://dx.doi.org/10.1108/jpbm-11-2016-1351

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