Localising the packaging of foreign food brands: a case of Muslim consumers in Pakistan

  • Huda Khan, Richard Lee, Larry Lockshin
  • Journal of Product & Brand Management, July 2015, Emerald
  • DOI: 10.1108/jpbm-08-2014-0694

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http://dx.doi.org/10.1108/jpbm-08-2014-0694

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