An eye tracking study of minimally branded products: hedonism and branding as predictors of purchase intentions

Juan Mundel, Patricia Huddleston, Bridget Behe, Lynnell Sage, Caroline Latona
  • Journal of Product & Brand Management, March 2018, Emerald
  • DOI: 10.1108/jpbm-07-2016-1282
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http://dx.doi.org/10.1108/jpbm-07-2016-1282

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