What is it about?
Strategic CSR enhances brand value, while socially irresponsible activities that are against social norms, values and ethics adversely affect the companies’ legitimacy and adversely affect changes in brand reputation.
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Why is it important?
Brand value and brand ranking in the Interbrand listing is influenced by firms' strategic and normative (institutional) CSR.
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This page is a summary of: Strategic and institutional sustainability: corporate social responsibility, brand value, and Interbrand listing, Journal of Product & Brand Management, September 2017, Emerald,
DOI: 10.1108/jpbm-07-2016-1277.
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