To tell or not to tell? The impact of communicating consumer participation in new product development

Claudia Costa, Rita Coelho do Vale
  • Journal of Product & Brand Management, March 2018, Emerald
  • DOI: 10.1108/jpbm-07-2016-1276

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http://dx.doi.org/10.1108/jpbm-07-2016-1276

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