How diverse is corporate brand management research? Comparing schools of corporate brand management with approaches to corporate strategy

Holger J. Schmidt, Jörn Redler
  • Journal of Product & Brand Management, March 2018, Emerald
  • DOI: 10.1108/jpbm-05-2017-1473

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http://dx.doi.org/10.1108/jpbm-05-2017-1473

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