Chinese young consumers’ brand loyalty toward sportswear products: a perspective of self-congruity

  • Jinzhao Lu, Yingjiao Xu
  • Journal of Product & Brand Management, July 2015, Emerald
  • DOI: 10.1108/jpbm-05-2014-0593

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http://dx.doi.org/10.1108/jpbm-05-2014-0593

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