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Using the example of Game of Thrones, we explored how unexpected or illogical narrative developments and plot points can lead to audiences feeling a television series is inauthentic.
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This page is a summary of: Investigating consumer perceptions of brand inauthenticity in a narrative brand ending, Journal of Product & Brand Management, July 2023, Emerald,
DOI: 10.1108/jpbm-03-2022-3897.
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