Beyond bias: ethnographic approaches to “AI culture”

What is it about?

Biases in AI chatbots like ChatGPT are often seen as just flaws. We argue that these biases actually reflect the cultural context of the data they were trained on, creating new 'AI cultures'. We show how these biases are part of a network of interactions between humans and AI, meaning they can't simply be taken out, but must be understood in practice. This perspective suggests that understanding and managing these cultural influences is crucial for better AI integration in organizations.

Featured Image

Photo by Lukas on Unsplash

Photo by Lukas on Unsplash