What is it about?

Organizational agility increases performance in radical innovation both a certain situation and an environment with technological turbulence. In contrast, the impact of organizational flexibility is limited to increasing performance in both radical and incremental innovation performance in a certain situation.

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Why is it important?

Our study extends the knowledge of organizational agility and flexibility in the domain of product innovation. Adaptation of organization to respond the technological turbulence will stimulate creativity of new product development teams to produce new useful ideas and transform these ideas to product innovation. The different types of organizing a new product development team to handle technological turbulence will provide different results in product innovation performance. In addition, the findings provide a recommendation on how the organization of a new product development team can improve performance in each type of product innovation under technological turbulence


We hope that our paper can contribute to the domain of new product development and organization.

Danupol Hoonsopon
Chulalongkorn University

Read the Original

This page is a summary of: Cultivating product innovation performance through creativity: the impact of organizational agility and flexibility under technological turbulence, Journal of Manufacturing Technology Management, March 2021, Emerald, DOI: 10.1108/jmtm-10-2020-0420.
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