Ethical and legal challenges of AI in marketing: an exploration of solutions

What is it about?

This research paper explores the ethical and legal implications of using artificial intelligence (AI) in marketing and presents solutions to address these challenges. The study finds that AI in marketing raises concerns related to discrimination, bias, manipulation, job displacement, privacy, cybersecurity, and various legal issues. To mitigate these concerns, the paper suggests implementing ethical frameworks, guidelines, and regulatory policies. Marketing professionals should prioritize openness, explainability, and ethical leadership. Investing in bias detection tools and privacy-enhancing technology is also recommended. By adopting these measures, marketers can ensure the ethical and responsible use of AI in marketing, fostering customer trust and avoiding negative consequences.

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