Unraveling religious advertisements’ effectiveness in a multi-religious society

  • Rajeev Kumra, Madhavan Parthasarathy, Shafiullah Anis
  • Journal of Indian Business Research, June 2016, Emerald
  • DOI: 10.1108/jibr-07-2015-0083

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http://dx.doi.org/10.1108/jibr-07-2015-0083

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