What is it about?

This research aims to see how scholarly research on Greenwashing practices and behavior has progressed in the twenty-first century. There has been a lot of empirical, exploratory, and conceptual work done on Green marketing, Sustainable marketing, and Environmental marketing. However, there have been few attempts to produce a comprehensive scientific mapping of Greenwashing as a niche topic. As a result, the study’s goal is to elicit research trends through knowledge structure synthesis.

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Why is it important?

The research serves as a base for literature review and collaboration that could help potential researchers to reach out to relevant sources and resources.


This paper represents the other side of the coin pertaining to sustainability. It is a paper that will help one ponder on the unsustainable practices that will refrain from attaining the SDGs. The paper tries to throw light on comprehensive work done by different authors from different countries, different universities and the collaborative and social structure they are following.

meenal pendse
Dr. Vishwanath Karad ,MIT- World Peace University

Read the Original

This page is a summary of: A comprehensive look at Greenwashing from 1996 to 2021: a bibliometric analysis, Journal of Indian Business Research, November 2022, Emerald,
DOI: 10.1108/jibr-04-2022-0115.
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