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The objective of this study is to identify factors that influence the adoption of Islamic banking among non-Muslim bank customers in a Muslim zone of Nigeria, using innovation diffusion theory (IDT). The findings indicate that relative advantage, social influence, trust, and compatibility significantly influence adoption of Islamic banking among non-Muslim customers in a Muslim zone of Nigeria. However, knowledge of Islamic banking operations does not significantly influence adoption of Islamic banking.

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This page is a summary of: Determinants of Islamic banking adoption among non-Muslim customers in a Muslim zone, Journal of Islamic Accounting and Business Research, March 2022, Emerald, DOI: 10.1108/jiabr-10-2021-0280.
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