The traces of ecotourism in a digital world: spatial and trend analysis of geotagged photographs on social media and Google search data for sustainable development

What is it about?

This study aims to track how ecotourism has been presented in social media over time using geotagged photographs and search data. Ecotourism photo and search data are employed to evaluate tourist perceptions of ecotourism by measuring the volume of ecotourism demand and the popularity of the ecotourism sites. This study identified three primary classifications of ecotourism perceptions and 13 categories of ecotourism attributes. Interest over time about ecotourism was mostly presented as its definitions in Google Trends. The result indicates that tracked ecotourism locations and tourist footprints are not congruent with the popular regions of ecotourism Google search.

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