What is it about?
In this study, which was examined with the Word of Mouth, a marketing tool in the context of the causal action theory of local restaurants serving the local flavors of gastronomic cities, IPMA and SEM were used for the first time with a sense of belonging.
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This page is a summary of: Investigation of effective factors on WOM in the context of reasoned action theory of tourists preferring local restaurants: Afyonkarahisar case, Journal of Hospitality and Tourism Insights, May 2023, Emerald,
DOI: 10.1108/jhti-12-2022-0601.
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