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Government archives are sometimes not considered useful for researchers working on the history of business, advertising and marketing. This article showcases historical records held by The National Archives of the UK which have the potential to open up new avenues of research for historians in these fields.

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This page is a summary of: Exploring British advertising and marketing history through records of The National Archives of the UK, Journal of Historical Research in Marketing, February 2022, Emerald,
DOI: 10.1108/jhrm-09-2021-0046.
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