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We explored the types of data and information used by fashion retail executives to make strategic business decisions. We also illustrate the strategies that bring the decision-making process to life.
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This page is a summary of: Executive decision-making in fashion retail: a phenomenological exploration of resources and strategies, Journal of Fashion Marketing and Management, November 2021, Emerald,
DOI: 10.1108/jfmm-08-2020-0169.
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