As cheap as humanly possible: why consumers care less about worker welfare

What is it about?

Worker welfare and modern slavery within the fashion industry remain a key supply chain challenge for many retailers, consumers, governments and advocacy groups. Yet, despite publicised worker-welfare violations, many fashion retailers continue to post record sales and profits, indicating that consumer concern does not always translate at the cash register. This study develops an in-depth understanding of the reasons why worker welfare is a less salient area of concern for fast-fashion consumers.

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