Business interest associations in the USA and Europe: evaluation of digital marketing techniques applied on their websites and social networks

What is it about?

The research serves as a basis for discussing the current gap between social reality and the digitalization of institutions. In this sense, conclusions are drawn on the importance of managerial profiles in decision-making on digitization and the necessary knowledge that, together with web and social network managers, they must have to articulate the means and techniques that promote the Internet presence of the organizations they manage

Featured Image