What is it about?
Advocacy campaigns, as a PR activity, contributes to defend causes on behalf of individuals at risk or in violation of rights in the public sphere. We show how advocacy on human rights issues is developed to defend causes before the legislative branch from the analysis of the work of a Brazilian network of non-governmental organizations.
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Why is it important?
This study aims to understand, from the analysis of the work of a Brazilian network of nongovernmental organizations (NGOs), how advocacy on human rights issues is developed to defend causes before the legislative branch, identifying its contributions and effectiveness.
Perspectives
The results found encourage the strengthening of the democratic environment since it increases the power and influence of civil society in the political decision-making of the legislative branch.
Juliana Santos
Universidade de Lisboa
Read the Original
This page is a summary of: Advocacy and the role of human rights organizations in the Brazilian legislative branch: Rede Justiça Criminal campaigns, Journal of Communication Management, October 2022, Emerald,
DOI: 10.1108/jcom-04-2022-0040.
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