Guiding when the consumer is in control: the moderating effect of adaptive selling on the purchase intention of the multichannel consumer

  • Cindy B. Rippé, Suri Weisfeld-Spolter, Yuliya Yurova, Dena Hale, Fiona Sussan
  • Journal of Consumer Marketing, September 2016, Emerald
  • DOI: 10.1108/jcm-09-2015-1546

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