What is it about?

This paper provides scales for perceived impact and motivations of goods multiple lives practices showing that impacts are measured only marginally influence economic motives but account significantly for a broad range of other motivations.

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Why is it important?

This study provides two important measurement scales and important insight into the practices that extend product lifetimes informing not only scholars but also practitioners and decision-makers about that area.

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This page is a summary of: Life after death? Study of goods multiple lives practices, Journal of Consumer Marketing, March 2017, Emerald, DOI: 10.1108/jcm-07-2015-1491.
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