Sensory Marketing
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http://dx.doi.org/10.1108/jcm-05-2014-0973
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Customer Sense: How the 5 Senses Influence Buying Behaviour2015 5 By Aradhna Krishna Customer Sense: How the 5 Senses Influence Buying Behaviour New York, NY Palgrave Macmillan 2013 208 pp. 9780230341739 US $30.00
- Journal of Consumer Marketing, June 2015, Emerald
- DOI: 10.1108/jcm-05-2014-0973