Consumers ' attitudes toward advertising by medical professionals

Kara Chan, Lennon Tsang, Vivienne Leung
  • Journal of Consumer Marketing, June 2013, Emerald
  • DOI: 10.1108/jcm-02-2013-0458

Do the public endorse advertisements of medical doctors?

What is it about?

This is a survey on public attitudes toward advertising by medical doctors

Why is it important?

The study has policy implications of how advertising should be allowed by medical professionals.

Read Publication

http://dx.doi.org/10.1108/jcm-02-2013-0458

The following have contributed to this page: Kara Chan