Consumers ' attitudes toward advertising by medical professionals

Kara Chan, Lennon Tsang, Vivienne Leung
  • Journal of Consumer Marketing, June 2013, Emerald
  • DOI: 10.1108/jcm-02-2013-0458

Do the public endorse advertisements of medical doctors?

What is it about?

This is a survey on public attitudes toward advertising by medical doctors

Why is it important?

The study has policy implications of how advertising should be allowed by medical professionals.

The following have contributed to this page: Kara Chan