What is it about?

Although cultural heritage tourism is a maturing field, there are still some gaps to address, such as how accessibility has a role in the perceived value of a World Heritage Site. However, this article contributes to understanding perceived value at WHS, including factors linked to accessibility.

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Why is it important?

Two new factors of accessibility have been proposed in this study for measuring consumer value at a WHS. Perceived value and accessibility have been treated as two separate subjects in academic literature before. However, this article contributes to the understanding of perceived value at WHS, including factors linked to accessibility. Two significant findings are that: a) the five-dimensional structural framework of perceived value has been suggested b) the most important factors of perceived value for tourists are monetary and non-monetary costs, staff service quality, and tourist offer accessibility in the city of Quito, Ecuador.


DMOs should understand how tourists assess their products and services to help them to improve the tourist offerings. Regarding this, the current article has several managerial and theoretical contributions. This study has standing collaborations from the co-authors from the University of Girona, Spain.

Jessenia Moreno Manzo
Universitat de Girona

Read the Original

This page is a summary of: Perceived value in a UNESCO World Heritage Site: the case of Quito, Ecuador, Journal of Cultural Heritage Management and Sustainable Development, June 2022, Emerald, DOI: 10.1108/jchmsd-03-2022-0049.
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