The impact of social and contractual enforcement on reseller performance: the mediating role of coordination and inequity during adoption of a new technology

Talai Osmonbekov, Brian Gregory, Christian Chelariu, Wesley J. Johnston
  • Journal of Business and Industrial Marketing, July 2016, Emerald
  • DOI: 10.1108/jbim-12-2014-0260

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http://dx.doi.org/10.1108/jbim-12-2014-0260

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