Relational bonding strategies in the franchise industry: the moderating role of duration of the relationship

  • Yong-ki Lee, Sally Kim, Min-Seong Kim, Jae-Han Lee, Ki-Taek Lim
  • Journal of Business and Industrial Marketing, August 2015, Emerald
  • DOI: 10.1108/jbim-10-2013-0237

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http://dx.doi.org/10.1108/jbim-10-2013-0237

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