Building long-term partnerships by certificate implementation: a social exchange theory perspective

  • Hsin Hsin Chang, Yao-Chuan Tsai, Shu-Hui Chen, Guei-Hua Huang, Ya Hui Tseng
  • Journal of Business and Industrial Marketing, August 2015, Emerald
  • DOI: 10.1108/jbim-08-2013-0190

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